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China Electronic Cigarette Committee and Shenzhen Customs explore joint anti-counterfeiting mechanism to protect corporate intellectual property rights Dec 01

December 10,Secretary Ao Weinuo,the Electronic Cigarette Industry Committee in China arrived at Shenzhen Customs, and exchanged views with Deputy Director Chen Hua of Shenzhen Customs Comprehensive Business Office.

Secretary Ao introduced to Customs leaders: the development of the Electronic Cigarette Committee and the various tasks that have achieved since its establishment.

China is the birthplace of e-cigarettes and the world’s largest producer and exporter. Shenzhen is China’s main e-cigarette product manufacturing center and distribution center. 95% of the products are exported to 40 countries including Europe and the United States.

Affected by the COVID-19 epidemic this year, the export of e-cigarettes is still growing. Especially in the second half of this year, the number of orders from various enterprises has surged, which is not easy. As an export-oriented e-cigarette industry, the number of cases of counterfeit trademarks and infringement of products has recently increased. The committee requested that an effective anti-counterfeiting mechanism be established with Shenzhen Customs to implement the protection of intellectual property rights.

Section Chief Li Jian of the Intellectual Property Protection Division mentioned that if an enterprise requires the customs to protect its intellectual property, its intellectual property rights should be filed with the customs department. After approval, the customs department will issue a customs protection record certificate for intellectual property rights. It will maintain communication with the committee, strengthen publicity and guidance to enterprises, explore effective protection mechanisms, and effectively improve the awareness and ability of enterprises to protect their own rights, combat counterfeiting, and promote the healthy development of foreign trade.

Since the establishment of the Electronic Cigarette Committee in China, it has always been responsible for guiding the development of industry standards. Every year, it holds an industry standard development promotion and implementation meeting, and invites leaders of the Customs department to carry out policy publicity and implementation for member companies on the spot. The effect is remarkable. The follow-up will also continue to lead the company to develop towards standardization.

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