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Cigarette sales exceed expectations During coVID-19

Altria now expects cigarette sales to fall about 2 to 3.5 percent, compared with an expected decline of 4 to 6 per cent.

 

Marlboro manufacturer Altria recently said that, in line with public health experts' predictions, the national lockdown and e-cigarette restrictions caused by the coVID-19 outbreak are driving people back to smoking, Vapingpost reports.

 

A recent UK study of 2,000 people conducted on YouGov's covid-19 tracker between 30 April solstice and 13 May showed that around 2.2 million people in the UK smoked more than usual during the coronavirus crisis. Similar data have emerged around the world, so public health experts have been urging authorities not to ban e-cigarettes, as former smokers are far more harmful than re-smoking them.

 

Of course, data from the United States show a similar pattern. Americans are smoking more during this period of high anxiety, and many are switching from e-cigarettes to cigarettes because all the restrictions on e-cigarettes, such as the spice ban, are in place.

 

In fact, Altria now expects cigarette sales to fall by about 2-3.5 per cent, compared with an expected decline of 4-6 per cent.

 

Just a few months ago, executives at Marlboro maker Altria Group Inc. noted that adult e-cigarette users had turned to smoking as bans on e-cigarette flavors and other restrictions took effect.

 

The tobacco industry giant says the return of smoking has been enough to slow years of long-term decline in U.S. cigarette sales. In fact, Altria now expects cigarette sales to fall by about 2-3.5 per cent, compared with an expected decline of 4-6 per cent.

 

"Less socializing allows for more smoking," said Billy Gifford, the chief executive of Altria group. "That consumer faces a choice. It benefits the whole cigarette class."


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